Chelsea animation and flythrough
A launch flythrough combining drone capture of the Chelsea location with an animated tour of the club, giving Third Space a marketing asset months before the doors opened.
Third Space runs premium health clubs across London, and every new club sells memberships long before it opens. For the Chelsea club, the marketing team needed to communicate a space that did not yet exist.
Pre-opening marketing is a familiar problem in premium property: the product is the space, and the space is a construction site. Renders alone rarely carry the location, the scale, or the feel that justifies a premium membership.
Third Space wanted Chelsea to feel real and specific from the first campaign, and asked us to make that possible.
We produced a launch animation and flythrough of the Chelsea club, anchored in its real setting with drone capture of the location. The film moves from the neighbourhood into the club itself, so prospective members see where it sits and what it will be like inside, well before completion.
The finished piece was delivered in March 2025 and went straight into pre-opening marketing.
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